SUpporting decathlon to deliver their brand mission: making sport accessible for the many
Decathlon "aim to sustainably bring the power of sport to everyone, everywhere". Since its founding in 1976, Decathlon has strived to deliver against this aim by constantly innovating. With more than 1,600 stores in 54 countries, they aim to offer something for everyone. Today, they are increasingly looking at digital solutions to better understand and meet customer needs, and have led the way once again by launching Play - it's new Sport Activity and Advice Platform.
what they said
"In order to make the PLAY project a success, we are rethinking and reinventing new ways to connect with the external world - beyond our stores. This new sports experience platform is our innovative approach to create more value and opportunity to generate more touch points with more sports people. It’s simply impossible to solve this problem alone; therefore we must open up our eco-system, to partner with local fitness providers and find the best solution to ensure physical activity is more and more accessible for all."
Head of Partnerships at Decathlon UK
"Badminton England has worked with imin for about two and a half years. In that time, they have always been extremely helpful and supportive of our ambitions with excellent client management, providing regular updates and clear useful advice. They are particularly strong on ensuring the customer journey and experience is as effective and simple as possible – their advice on the customer experience for our new activity finder (based on their own work and excellent understanding of the sector) has been invaluable in delivering a very clean design that makes finding activity and courts a really simple process for our users"
nick rimmer, head of development at badminton england
how can we help you?
we're dedicated to delivering innovative digital solutions that help people to be more active.
We believe that if we change the way we collaborate and share data in the physical activity sector, we can get more people more active and put an end to the rising global physical inactivity epidemic.
We aim to help all organisations to use digital solutions that help more people to be active. We're always happy to share our experiences and to help provide guidance where we can (even if you don't end up working with us!).
Get in touch today to talk through your project - a free 30 min consultation is available to any organisation looking for help.