We make physical activity searchable.
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We exist to get people more active

We are a social good technology company using open data to transform the health and fitness sector in a way that will affect the lives of millions of people globally. We champion the creation of open data and a data infrastructure built on international open standards, so that access to data is no longer a barrier to innovators around the world who are creating digital solutions to help people to be more active.

We believe that by opening up data in this way, we can help people to live healthier, more active lives, and that we can put an end to the rising global physical inactivity epidemic.

What we do

Physical activity data-as-a-service: You build the app, we provide the APIs.

If you're building technology or services that help people to be more active or live a healthier life, we want to help you promote relevant and available activities to your users by providing easy access to all the physical activity data you need (e.g. bookable squash courts, running groups, and yoga classes) through a set of APIs.

We are your invisible partner, working with organisations including Sport England, London Sport, the Open Data Institute in regions across the UK (and eventually globally) to facilitate your innovation.

We want to work with you to get more people more active.

COMPLETELY CONFIGURABLE

We provide white-label widgets and raw APIs so that your users will never need to leave your experience.

INSTANT SEARCH

Our Search API provides access to sessions and facilities - whether it's a running group or a tennis court.

LIVE, seamless booking

Our availability data is real-time, so your users can find and instantly book nearby activities and facilities with ease.

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Sell-out your sessions with exponential lead generation.

If you run a sports facility or leisure centre, or organise sports activities, we can help you to increase your reach, footfall and engagement levels.

In the travel sector, flight operators promote tickets across a whole range of online travel agencies. In the same way, opening up your session times will promote them to a huge number of apps and businesses that motivate people to come along.

We want to work with you to get more people more active.

INCREASE PARTICIPATION

By exponentially increasing the visibility of activity sessions in your centres, we’ll help you to get more people through the door.

increase engagement

With more consumers visiting attending your activities, you can focus on ensuring they take the next step to regular membership.

efficient marketing

There's a wealth of organisations waiting to promote your sessions for you - saving you marketing time and budget.

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Power health innovation for your citizens by unlocking open innovation in your region.

Be a catalyst for innovation of citizen health and wellness by encouraging activity providers in your region to open up their physical activity data (e.g. bookable squash courts, running groups, and yoga classes). Maximise participation rates and increase the use of facilities.

At no cost to you, we will help you create a platform that a wide range of organisations can plug into, in order to deliver new and innovative services to help your citizens to be more active.

We want to work with you to get more people more active.

encourage healthy living

By opening up data to do with physical activity, you can add more impact to your public health goals.

support innovation

Open data encourages open innovation, and supports a community of technologists to help you achieve your goals.

strengthen partnerships

Working together with local groups and organisations, we can collaborate together to create an effective open data ecosystem.

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meet the team

Nishal desai

Commercial Lead
Likes frisbee.

NICK EVANS

Product Lead
Likes...everything.

DOMINIC FENNELL

Account Lead
Likes almond lattes.

Luke winship

Techno-wizard
Likes post-capitalism.

ben kirk

UX Guru
Likes ordering nuts online.

tom oakley

Front-end Hero
Likes CSS. Apparently.

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imin is proudly supported by:

Research project co-funded by

latest news

May 1, 2017
News

imin welcomes our newest supporters!

We’re excited to announce completion of an angel-led seed round. The new investors are a mixture of startup founders, business mentors and angel investors with an interest in data, open data, sports & fitness, and social impact.

March 21, 2017
News

Health Club Management: imin, open data, and revolutionising booking in the sector

Read Dom’s piece in the March edition of Health Club Management about how imin is striving to revolutionise booking by facilitating the “one-click buying” experience.

March 3, 2017
News

activeNewham Leading The Way By Opening Leisure Data

We're incredibly excited to announce that activeNewham has openly published its leisure data, a first for a UK leisure operator, and that it's now working with imin to make bookable sessions available to our platform customers.

February 17, 2017
News

imin Joins The OpenActive Advisory Board

imin co-founder, Nish, is now part of the OpenActive Advisory Board to help steer the OpenActive programme and align organisational efforts to bring open data to the physical activity sector.

November 1, 2016
Press Release

imin recognised at ODI Awards 2016

imin was a runner-up in the Business category at the 3rd annual Open Data Institute’s Annual Awards last night. The ODI Awards celebrates a generation of network thinkers who are changing the world with open data, and recognises those organisations and individuals that see and make connections without boundaries to solve problems. Nick Evans, a co-founder of imin, was also nominated for an ODI Award and was eventual runner-up in the Individual Champion category.

August 15, 2016
Blog

Founder Reflection: Two Years on, going strong

Having just reached a two year anniversary on his time at imin, Nish takes a moment to reflect on imin's journey to date and looks ahead at what's to come.

June 8, 2016
Blog

Huffington Post: imin’s Journey: Innovation, Open Data, and Physical Activity

Dom tells the story of imin, from social good sports app to open data software company changing the sector to enable other apps to flourish, featuring the Open Data Institute, Bethnal Green Ventures, London Sport and Sport England.

June 6, 2016
News

Newsletter: Open Data Takes Centre Stage

Read all about the European Commission supporting imin’s work, the exciting new Sport England strategy, and much more including open data on stage!

May 17, 2016
Blog

Sport & Recreation Alliance: Open information - a whole new ball game.

Nish shared his thoughts on the concept of open information and how it is benefiting the sport and recreation sector. His conclusion? "The revolution is coming, and it will be open."

May 4, 2016
News

The Guardian: Can data help a million Londoners get fit?

This article looked at the role open data can play in getting the nation off the couch and into exercise, and highlighted the progress being made in London in the run up to the Olympics in Rio.

April 14, 2016
News

The Guardian, imin aggregates open data for the next generation of health apps.

This article followed our European funding and focused on the team’s efforts to transform health and wellness

February 18, 2016
Press Release

Open Data and the Sports & Physical Activity Sector: Learning from the Successes in Other Sectors

At the end of December 2015, the DCMS and Digital Economy Minister, Ed Vaizey, called for the public and industry bodies to contribute to the forthcoming UK Digital Strategy. In response, imin suggested that the Government mandate that all future contracts that include Government-held physical activity data must remain open and available for all organisations to easily access and use. imin believes that this will facilitate innovation the likes of which have been seen in transport, with CityMapper leveraging TfL’s open data.

February 4, 2016
News

City AM: How open data can help Britain end the scourge of physical inactivity.

As a leader in open data for sport and physical activity, we were asked to share our thoughts in City AM on tackling the global problem of physical inactivity using open data.

December 22, 2015
Press Release

Open Data at the Heart of New Campaign for Physical Activity

The DCMS has just released a new Government Sports Strategy that mandates the use of open data in the sport and physical activity sector, including suggestions made by imin in response to the government consultation in September. This is huge step forward for Openactive, a recently launched grassroots movement led by imin that advocates collaboration and open innovation. It signifies a fundamental change for the industry that will unlock innovation in order to help get the nation more active.

December 2, 2015
News

Newsletter: Open Data's Comin’ To Town!!

To round of 2015, imin tells of it’s contribution to the DCMS’s new strategy for sport, how it is now an Open Data Institute Startup, and what else has been going on with the founders of Openactive.