Ideas, insights, and data from the leisure sector.

How we think about group exercise, timetable design, retention, and the data that makes it all measurable.

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๐Ÿ’ก

The hidden economics of group exercise

Most gyms can't articulate the margin on a group class. Here's how to calculate it โ€” and why it matters for your scheduling decisions.

March 2026 ยท 8 min Read โ†’
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OpenActive at ten: what we got right, what we'd change

A reflection on a decade of building open data standards for the leisure sector โ€” and the lessons that still apply today.

February 2026 ยท 12 min Read โ†’
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Cohort analysis for studios: a practical guide

Your newest cohort has lower retention than your veteran members. But why? A data-driven framework for finding out.

January 2026 ยท 10 min Read โ†’
๐Ÿข

Why Pembrokeshire Leisure switched from spreadsheets

A council leisure service managing 6 sites with 40+ timetables. Here's how they gained control โ€” and saved 12 hours a week.

December 2025 ยท 7 min Read โ†’
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Latent demand: the data nobody's using

Your booking system knows which classes are full. But what about the members trying to book classes that don't exist?

November 2025 ยท 9 min Read โ†’
๐Ÿ‘ฅ

Instructors as data partners, not data points

Your instructors know their students better than any algorithm. The question is how to turn their intuition into structured insights.

October 2025 ยท 6 min Read โ†’

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