Empowering people to be more physically active needs to be more than just tracking activity levels or offering discounted gym membership. Giving people the tools they genuinely need to keep physically active is a key part of creating highly engaging, effective wellness platforms that can actually make a difference to employee health.
Corporate or subsidised gym membership has been a relatively popular solution but this assumes an employer is a certain size, and fundamentally does not appeal to large swathes of the workforce.
The industry celebrates that 1 in 7 people in the UK have a gym membership. But what choices are being offered to 6 in every 7 people to help them to be more physically active?
Most physical activity offerings in the workplace work well for those who enjoy the gym; the majority (who need the help most) are left without any real incentive or support.
Encouraging and enabling physically activity is not just about employer-sponsored walking programmes, in-office workouts, wearables tracking or discounted gym memberships. It needs to stretch to all preferences and motivations. However, physical activity offerings in the workplace haven’t really evolved beyond these simple low hanging fruits, and haven’t embraced the digital age.
Giving employees the power of choice of when, where and how to be active is what is going to define a successful wellness platform for your business.
Encouraging and enabling physically activity is not just about employer-sponsored walking programmes, in-office workouts, wearables tracking or discounted gym memberships. It needs to stretch to all preferences and motivations. However, physical activity offerings in the workplace haven’t really evolved beyond these simple low hanging fruits, and haven’t embraced the digital age.
Giving employees the power of choice of when, where and how to be active is what is going to define a successful wellness platform for your business.
As Millennials become the predominant working demographic, the effectiveness of most workplace wellbeing schemes is being challenged. Millennials value health and wellbeing, and expect modern technology to put choice and variety right at their fingertips.
With the growing rate of remote and flexible hours, does your current wellbeing offer deliver that choice of physical activity wherever and whenever it suits your employees best?
Our CEO takes a look at some of the key aspects of this challenging field for corporates.
READ THE ARTICLEIn the press
