October 3, 2017
Press Release

Fusion Lifestyle and imin usher in new era for sector

London, October, 2017 - Last week, Fusion Lifestyle and imin changed the face of physical activity booking forever. The two organisations have worked together to deliver a seamless booking experience of Fusion activities from within third party apps and websites. The technology, only made possible after Fusion opened its data earlier this year, is designed to completely revolutionise the consumer’s booking experience. It is live in Fusion’s leisure centres across the capital and is likely to be rolled out nationally over the coming weeks.

Of the recent achievement, Fusion Lifestyle’s Sports and Partnerships Group Manager, Francois Smit said, "As a pioneering leisure operator, we are always striving to keep Fusion ahead of the curve. By working with imin, we've done just that: now our activities can be booked anywhere across the web. It's groundbreaking for the leisure sector and we're excited to be making it happen.” The first activity was successful booked on London Sport’s Get Active London activity finder on the afternoon of Wednesday 27th September at Golden Lane Leisure Centre in central London, one of Fusion’s 90 centres nationwide.

Before this milestone, consumers would have to search individual locations and activities through multiple individual websites. By integrating with imin’s technology, leisure operators like Fusion can have bookable activities appear on any apps or websites promoting physical health and wellbeing.

London Sport, whose Get Active London activity finder was launched just over a year ago, is the first third party to benefit from this technology. Rob Smyth, Commercial Director at London Sport, believes "this is a significant step forward for the physical activity sector in the UK. We will finally be able to say, with confidence, that finding and booking sporting facilities can be done at the click of a button. There is still much work to be done to open up sport to the world of digital consumers, but today marks the beginning of that journey. We’re delighted to be underway.”

The successes achieved by Fusion, imin and London Sport are testament to the hard work of a number of pioneering organisations involved in the sector’s OpenActive initiative. The community of over 80 organisations supports an open approach to physical activities, advocating that activity data be made freely available for anyone to access use and share. Fusion led the sector by being one of the first leisure operators to open opportunity data and has now cemented its market leading position by being the first to enable seamless third party booking.

Fusion’s work now means that, within a few clicks, a person can now easily search and book activities from any website or app within the imin platform network. Dom Fennell, co-founder of imin said: "It was most important for us to prove that third party booking could be achieved technically. With the first sector-changing bookings under our belt, we are excited to turn our attention to the numerous organisations wanting to promote Fusion’s bookable activities to their users. This is just the start of a very exciting journey for our sector."

Nishal Desai

Nish is a co-founder at imin.