The London Borough of Hounslow's (LBH) Public Health team were in the process of revamping the One You Hounslow digital presence and were looking to explore the market for digital options to help residents move more. They used active//choice to understand the market, further hone their requirements, and select the right digital partner for them.
imin's Nish, together with Chris Norfield from LBH and Alex Zurita from London Sport, discuss what this signifies for the sector.