imin was selected in a competitive procurement process to deliver OpenActive aggregation services for This Girl Can - Sport England's award winning physical activity campaign targeted at women and girls. Whilst OpenActive is funded by Sport England, this is the first time the organisation sought to use OpenActive data in combination within other key projects. By using imin's sector leading APIs and technical advice, in the face of changing priorities caused by COVID-19, Sport England was able to use open data to power This Girl Can, as well as the Join The Movement campaign, with just a short period of time between design and go-live.
Campaign Executive at Sport England
We believe that if we change the way we collaborate and share data in the physical activity sector, we can get more people more active and put an end to the rising global physical inactivity epidemic.
We aim to help all organisations use digital solutions that help more people to be active. We're always happy to share our experiences and provide guidance where we can (even if you don't end up working with us!).
Get in touch today to talk through your project - a free 30 minute consultation is available to any organisation seeking advice.