WHY

because we're not going to get people more active by working individually.

We believe that if we change the way we collaborate and share data in the physical activity sector, we can get more people more active and put an end to the rising global physical inactivity epidemic.

To achieve this, we first created a common way to share data and a vehicle to drive adoption; second, we started to educate the sector about what’s possible and created a transparent marketplace of options; and, we created a technology platform to help facilitate this data exchange between organisations.

In this way, we can create a sustainable ecosystem of organisations that will collaborate to get more people active.

imin is helping the whole sector to work in more connected ways to get people more active.

Are you in?

We contribute TOWARDS the ADOPTION OF open standards.

In 2015, imin launched OpenActive because we realised the only way to create effective technologies to get people more active is to work together to create a standard way of openly sharing information about available activities and how to book them.

OpenActive is now funded by Sport England and coordinated by the Open Data Institute (ODI). imin continues to lead from the front alongside the ODI in getting more data open across the sector.

Before, it was too hard to create useful technology to increase levels of physical activity. We've changed that.

We help THE SECTOR TO embrace physical activity techNOLOGY

Increasing pressure for public and private organisations to embrace technology to find powerful, cost-efficient means to combat physical inactivity, combined with the success of OpenActive, means the digital landscape of relevant digital products is large and confusing.

We created active//choice to make the landscape more transparent, and offer resources to navigate through it easily.

Before, it was too hard to understand the technology landscape for increasing levels of physical activity. We're changing that.

We help organisations TO embrace physical activity technologies.

Increasing pressure for public and private organisations to embrace technology to find powerful, cost-efficient means to combat physical inactivity, combined with the success of OpenActive, means the digital landscape of relevant digital products is large and confusing.

We created active//choice to make the landscape more transparent, and offer resources to navigate through it easily.

Before, it was too hard to understand the technology landscape for increasing levels of physical activity. We're changing that.

We provide a platform THAT'S catalysing a change in consumer experience.

At imin, we connect multiple activity providers to multiple consumer platforms: we make it easy for any organisation to incorporate real time activity search, booking and payment into their website or app.

Activity providers can connect to new audiences to generate the best returns from marketing spend. Organisations can build new engaging products without needing multiple tricky integrations.

Before, there was no simple way for consumers to search and book physical activities from anywhere on the web. Now there is.

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